Interactive Experiences
Atelia.AI
Created two luxury-looking virtual showrooms for Atelia.AI, giving clients the ability to explore fashion collections through immersive 3D environments. The interactive shopping experience allowed users to navigate the space, view garments in detail, and interact with a virtual assistant, making the online buying process engaging and closer to a real-world showroom visit.
Year :
2025
Industry :
FashionTech
Client :
Reema Rai
Project Duration :
1 week
Problem :
High-end fashion brands face challenges when transitioning to digital platforms, as traditional e-commerce lacks the luxury feel and personalized experience of physical stores. Customers miss the immersive showroom atmosphere, making it difficult for online platforms to convey exclusivity and brand identity.
Solution :
To overcome this, we developed interactive virtual showrooms inside Unreal Engine, designed with premium interiors and luxury aesthetics. Each showroom was crafted to reflect high-fashion brand standards, complete with dynamic lighting, realistic materials, and spatial navigation. We also integrated interactive avatars and guided shopping experiences, enabling customers to connect with the brand in a more personal way.
Challenge :
The main challenge was ensuring the virtual environments maintained a luxury look without compromising on performance across multiple devices. Careful optimization of 3D assets, lighting setups, and material fidelity was required to achieve high realism while keeping the application accessible.
Summary :
Atelia.AI’s virtual showrooms bridged the gap between online shopping and in-store experiences, offering customers an exclusive and interactive way to engage with fashion collections. The project helped strengthen the client’s digital presence in the fashion-tech space while setting a foundation for future virtual commerce solutions.
More Projects
Interactive Experiences
Atelia.AI
Created two luxury-looking virtual showrooms for Atelia.AI, giving clients the ability to explore fashion collections through immersive 3D environments. The interactive shopping experience allowed users to navigate the space, view garments in detail, and interact with a virtual assistant, making the online buying process engaging and closer to a real-world showroom visit.
Year :
2025
Industry :
FashionTech
Client :
Reema Rai
Project Duration :
1 week
Problem :
High-end fashion brands face challenges when transitioning to digital platforms, as traditional e-commerce lacks the luxury feel and personalized experience of physical stores. Customers miss the immersive showroom atmosphere, making it difficult for online platforms to convey exclusivity and brand identity.
Solution :
To overcome this, we developed interactive virtual showrooms inside Unreal Engine, designed with premium interiors and luxury aesthetics. Each showroom was crafted to reflect high-fashion brand standards, complete with dynamic lighting, realistic materials, and spatial navigation. We also integrated interactive avatars and guided shopping experiences, enabling customers to connect with the brand in a more personal way.
Challenge :
The main challenge was ensuring the virtual environments maintained a luxury look without compromising on performance across multiple devices. Careful optimization of 3D assets, lighting setups, and material fidelity was required to achieve high realism while keeping the application accessible.
Summary :
Atelia.AI’s virtual showrooms bridged the gap between online shopping and in-store experiences, offering customers an exclusive and interactive way to engage with fashion collections. The project helped strengthen the client’s digital presence in the fashion-tech space while setting a foundation for future virtual commerce solutions.
More Projects
Interactive Experiences
Atelia.AI
Created two luxury-looking virtual showrooms for Atelia.AI, giving clients the ability to explore fashion collections through immersive 3D environments. The interactive shopping experience allowed users to navigate the space, view garments in detail, and interact with a virtual assistant, making the online buying process engaging and closer to a real-world showroom visit.
Year :
2025
Industry :
FashionTech
Client :
Reema Rai
Project Duration :
1 week
Problem :
High-end fashion brands face challenges when transitioning to digital platforms, as traditional e-commerce lacks the luxury feel and personalized experience of physical stores. Customers miss the immersive showroom atmosphere, making it difficult for online platforms to convey exclusivity and brand identity.
Solution :
To overcome this, we developed interactive virtual showrooms inside Unreal Engine, designed with premium interiors and luxury aesthetics. Each showroom was crafted to reflect high-fashion brand standards, complete with dynamic lighting, realistic materials, and spatial navigation. We also integrated interactive avatars and guided shopping experiences, enabling customers to connect with the brand in a more personal way.
Challenge :
The main challenge was ensuring the virtual environments maintained a luxury look without compromising on performance across multiple devices. Careful optimization of 3D assets, lighting setups, and material fidelity was required to achieve high realism while keeping the application accessible.
Summary :
Atelia.AI’s virtual showrooms bridged the gap between online shopping and in-store experiences, offering customers an exclusive and interactive way to engage with fashion collections. The project helped strengthen the client’s digital presence in the fashion-tech space while setting a foundation for future virtual commerce solutions.